● Real Estate
TODO — Waterfront Tower
A waterfront launch that needed to feel inevitable — the address everyone was already talking about.
Problem
A premium tower entering a crowded market with no awareness and a tight pre-launch window. The developer needed demand before a single unit was released.
Approach
We built a launch film around the view, cut it into a vertical social campaign, and ran a paid + organic push timed to the release. One story, every channel, three weeks.
Result
TODO — confirm figures. The release sold out three weeks ahead of target, with the launch film driving the majority of qualified enquiries.
Next project
TODO — Branded Residences